Popular Energy Drinks
Energy drinks are beverages that contain caffeine, sugar, and other ingredients that are designed to boost physical and mental performance.
Energy drinks are popular among people who want to stay alert, energized, or enhance their athletic abilities.
The popularity of energy drinks varies by region, market share, and consumer preferences.
According to various sources, the most popular energy drink brand in the world as of 2020 was Red Bull, which had a global market value of over 12 billion U.S. dollars.
Red Bull is known for its slogan “Red Bull gives you wings” and its sponsorship of various sports and cultural events.
Other popular energy drink brands include Rockstar (USA), Eastroc Super Drink (China), Hi-Tiger (China), Lucozade (Japan), NOS (USA), Oronamin (Japan), and Burn (USA).
Some of these brands cater to specific markets or regions, while others have a more global presence.
The popularity of energy drinks may also depend on the type of product, such as energy shots, energy drink mixes, or sugar-free or zero-calorie variants.
For example, in the United States, the top-selling energy shot brand in 2020 was 5 Hour Energy, which accounted for 89% of the total energy shot market.
The top-selling energy drink mix brand was Crystal Light Energy, which had over 50% of the market share.
The popularity of energy drinks may change over time due to factors such as consumer trends, marketing strategies, product innovation, or health concerns.